All artists and creatives should use Pinterest

Imagine walking into a boutique luxury watch shop. You see airplane propellers, vintage luggage and antique globes along the walls.  Supposedly, these artifacts relate peripherally to the pedestal of watches in the center of the store. The watches don’t have much inherent personality, but the artifacts attach a personality to the watch.  If you buy the watch, you’re buying the lifestyle of a 60s pilot.

Pinterest is the four walls of artifacts representing you.  You’re the watch and visitors to your Pinterest board are the shoppers. You’re on display, so be careful and deliberate about what you post.  Try to put up some original content to stand out (this should be easy since everyone around you is generating 80% of their content from repins).  Also, you ought to prune the images on your boards from time to time.  Delete the worst ones, just as you delete the bottom 20% of your blog posts (you are doing that, right?).

Pinterest is a competitive pursuit. You’re competing to demonstrate more creativity than the next user.  You create by choosing, which is one central component of art-making. (Malcolm Gladwell chooses essay subjects and William Eggelston chooses photography subjects. You get the idea.)

Here’s my board, the best board on Pinterest.  Please take a minute to admire me, then follow the link:

I’ll shine the light on one final topic that looms behind any Pinterest discussion. Is Pinterest for women? The most popular uses of the site are DIY, Home Decor, and Fashion visual discovery, so it does cater to female casual users. But I found it professionally useful when I collected references for art and design projects. I pinned manly stuff like rafter designs and chrome.

To improve Pinterest:

There should be a “recommend pin for this board” feature so users can suggest pins for other people’s boards.  Users would choose to allow or disallow suggestions.  Worried about spammers?  Limit each user to one pin recommendation per day.  Easy Peasy Japaneasy.

Copyrights and Pinterest:

A professional photographer’s perspective on Pinterest: Get generous with your photos!  Fussing about copyright will prevent you from being heard, especially while so many people around you are offering content equal to or better than yours for free.

All artists and creatives should use Pinterest