Look at you! You’re a micro-celeb, leading a pack of 5,000 followers hungry for your charm and Tweeted wit. Now that you’re sharing content your followers care about, I’ll teach you how to coolly lay conversational bait. A subtle tweak of your syntax could get your audience biting more often. That means more engagement and more discussion on your Twitter feed, all facilitated by you.
To top up your relationship-building skills on Twitter, you’ll have to pay attention not only to what you say, but how you say it. Consider these three conversational styles:
- The Witty News Ticker:
Who’s that skipping down the street, whistling? Oh just Chipotle, whose eco-friendly lunch bags are all the rage. bit.ly/GSWRMd
The tweet is catchy. Your audience might follow the link. However, you’ve pushed the discussion table away from your Twitter feed and into the comments section of the linked article. If your audience wants to speak their minds, they’ll do it there. And why shouldn’t they? You’ve denied them your “take” on the story. You’ve given them nothing to riff off of, so they’ll tip their hat to you, plunge forward and leave your Twitter feed in their wake.
- The Needy Solicitation for Input:
What do you think of Chipotle’s new eco-friendly lunch bags? bit.ly/GSWRMd
You’ve tried to engage your audience right here on Twitter. It’s a start, but it probably won’t work. You’ve asked your audience to work too hard. You’ve given them no opinion to riff off of, so they’ll take the easiest path, which is to neglect your tweet.
- The Confident Conversation Starter:
Who thought Chipotle had the moxie to do the eco-friendly thing? I sure didn’t! bit.ly/GSWRMd
The purpose of this tweet is to put forth a discussion-sparking idea, not to sell a link. The link is but a citation that supplements your courageous opinion. You’ve put yourself on the line, and your audience will appreciate it. Most importantly, they’ll reflexively agree or disagree with your opinion. Either way, they’ve started the discussion. (As you read this third tweet, you might already be thinking, “Of course Chipotle is eco-friendly! Why would that surprise anyone?”)
Get deliberate about the voice you use. Deploy your syntax with laser-precision to secure the results you want. A little work and a lot of awareness pays off in this game, because once you take control of your voice on Twitter, you can apply that mastery to all your social media platforms. And being a Master feels really, really good.