The concept hasn’t been done before, and it’s perfect for a watch boutique with light foot traffic. The design diverges from the sort of Peter Marino glitz that usually characterizes luxury watch stores. Buoys, feather reed grass, and chrome give the space a “luxury missile silo” feel.
The contractors who would build this imaginary space would simulate the water with resin on plexi. Real water would be logistically challenging, messy, and expensive.